What is the GDPR?
The GDPR applies to the use and storage of personal information of European citizens from 25 May 2018. All organisations world-wide need to comply with them if they want to comply with European law. The GDPR has an organisation-wide impact and this document explains how Act! can help an organisation to comply.
The General Data Protection Regulation (GDPR) comes into effect on 25th May 2018. In the UK they replace the Data Protection Act (DPA) 1998. The GDPR will ensure that all companies that use personal information of European residents only do so in accordance with the privacy and other standards set out in the GDPR. Some of the regulatory concepts and principles of DPA – for example what makes up personal information, protecting medical and other very personal information, subject access requests - have only slightly been changed or enhanced by the GDPR. However GDPR introduces new regulations and requirements – for example stronger personal rights, like being able to stop automated processing, and stronger
GDPR and Act! CRM
Organisations which communicate openly how they work within GDPR are likely to be trusted by prospects and customers, so have an advantage over competitors. Conversely, failure to comply with GDPR can lead to monetary fines and loss of reputation. So it is important that companies have an ongoing approach to reviewing and updating their business processes and policies, to become and remain GDPR compliant.